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A new name, cool logo and aggressive attitude have put our old brand in the rear-view mirror
We’ve been protecting customers with outstanding home security for more than 20 years. That kind of track record is a good thing, but the time has come to shake things up. Especially in today’s disruptive security industry – with its increasing emphasis on home automation and the “Internet of Things” – no company can afford to stand still.
That’s why we have introduced MONI as our new brand, along with a new logo. We went through hundreds of options, and came up with a catchy, easy-to-remember name and an attractive, updated look. The fact that “Moni” has always been a sort of shorthand version of our name made the choice that much easier. It also helps to reassure everyone that our ownership is the same: We’re still the same company that more than 1 million customers trust with their security.
Look behind the name and logo, though, and you’ll see profound change.
MONI resulted from extensive collaboration with marketing, digital, and public relations partners to understand how our company was positioned in the market, and perceived by our customers. Among other things, we discovered that consumers want more than just “good.” They want “great.” That led us to create MONI’s three “Brand Pillars” as a commitment to our customers:
Even though many of the changes have been in place for months, MONI marks a new chapter of our company’s story. We’re proud of what we have achieved in the past 20 years, and now we’re excited about the potential.
We protect the well-being of our customers, and it’s not a responsibility we take lightly. But they will be able to depend on MONI for more than just security. We will be their source for technology solutions that can secure and enhance their lives. We will deliver customer satisfaction that they will tell their friends about. And we will dedicate ourselves to setting an industry standard for alarm response.
It’s an ambitious journey, but we won’t be satisfied until we get there.
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JD Power has ranked MONI “Highest in Customer Satisfaction with Home Security Systems”
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MONI Smart Security (formerly Monitronics) received the highest numerical score among 6 brands in the J.D. Power 2016 Home Security Satisfaction Report, based on 2,282 total responses, measuring the opinions of customers who purchased a home security system in the previous 12 months, surveyed August-September 2016. Your experiences may vary. Visit jdpower.com†