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Our New Brand and Logo Combine Simplicity, Imagination, Safety and Commitment

by Parker Davis | Nov 01, 2016

The selection of MONI as our new brand – as well as the style and selection of colors for our new logo – didn’t happen by accident. A great deal of research, thought and introspection took place as part of their creation.

The Name: Short and Simple

MONI was a good place to start since it’s commonly how we’re referred to both internally and externally. It will be an easy transition for virtually everyone who has used “Monitronics,” and a catchy name that will help us build brand awareness.

Research tells us that our customers don’t just demand professional, friendly service and the latest technology. They want fast response to their emergencies, as well as quick resolution of their questions and issues. Today, it’s all about speed and simplicity; MONI is a reflection of their needs because it’s concise, fast and simple. Our new name matches our goal of providing the quickest and most efficient customer service in the industry.

Finally, MONI represents a name and a mission that will serve our dealers well. It’s not just an easy brand to present to potential customers, but also a promise that we’ll provide the products, services and offerings to position them for success.

The Logo: Imaginative and Safe

Besides being unique from other companies in our industry, the choice of purple and green for our logo comes from the principles of color theory.

Purple is traditionally considered to be the color of royalty, but it’s also commonly known as a color of imagination. The color is actually created from a blend of red (energy) and blue (stability). Taken together, purple is a perfect choice for MONI’s mission of being forward-thinking, fast and dependable.

Green was an easy choice, since it is well known for safety, growth and health. It’s an emotionally positive color, and also a perfect fit for MONI’s mission.

Finally, two triangular shapes overlap to form the intersection of all of these values. That’s our core. It’s what we stand for, and it’s what we want to represent to our customers.

They are at the center of all we do, so it’s only natural that they’re at the center of our logo.

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