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By Frank Guido
Chief Marketing Officer
The MONI brand has been live for more than a month now, and has created a tremendous amount of positive buzz. Team members throughout the company played major roles in the rebranding, but MONI’s Marketing team has been the hub for the project since it began early this year.
That’s why it’s gratifying – and fitting – that our Marketing team has been recognized as a 2016 Gold MarCom award winner in the “Branding Refresh” category for its work during the MONI rebranding.
Marketing worked closely with internal team members and external creative consultants to examine every aspect of the Monitronics brand, determine the best way forward as part of our business strategy, and then execute the plan successfully.
But the scope went far beyond the new name, tagline, website, and internal branding materials. There also was extensive development of national marketing, sales and promotional collateral to reach customers and prospects, and also support our network of independent dealers. It’s a never-ending task, and our Marketing team continues to deliver exceptional results.
It’s difficult to keep a low profile for a long-term project as extensive as a rebranding initiative. Yet Marketing managed to quietly coordinate efforts from other departments to create a sense of excitement and surprise among our team members for the official brand launch on Sept. 29.
Since then, everyone at MONI has embraced our new brand pillars – Customer Intimacy, Faster Response and Comprehensive Security – and made the commitment to our customers to deliver on those principles. Marketing got things rolling, and everyone is working to build momentum that will carry us into the New Year and beyond.
The MarCom Awards are a creative competition for marketing and communications professionals around the world. This year, there were 6,000 entries from 34 countries, and winners included highly respected brands like Hilton, Honda, IBM, Cisco, Nissan and PepsiCo. It’s an impressive list, and everyone at MONI is proud to be counted among the award-winners.
Our Marketing team has always been known for excellence; it’s not the first time they’ve won a MarCom. In previous years, they have been recognized for best-in-class direct mail pieces, trade show exhibits, training videos, and The Monitor, our dealer magazine.
But this year’s MarCom is especially significant because of what it represents to us as the new MONI. We’re being honored as a fresh new brand with a modernized look and an aggressive, forward-thinking public image. That’s exactly where we want to be.
Congratulations to our Marketing team for earning this well-deserved award. They’ve got the trophy, and everyone at MONI deserves to share the spotlight.
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