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MONI Rebranding Campaign Wins Gold MarCom Award

by Moni Blogger | Nov 01, 2016

International Competition Recognizes Outstanding Creative Achievement

MONI, a subsidiary of Ascent Capital Group, Inc. (Nasdaq: ASCMA) today announced it won a Gold MarCom Award for outstanding achievement by creative professionals for its recent rebranding. MONI is the new name of Monitronics International. The September rebranding included a new name, logo, tagline, website and collateral materials, including national marketing, sales and customer service materials to support MONI’s network of independent dealers.

“Rebranding a company with more than 20 years of history is no small feat—it requires a coordinated team effort,” said Jeff Gardner, president and CEO of MONI. “Our internal team worked closely with creative consultants to dig deep and study the Monitronics brand, along with our business strategy, to determine the best path forward. The MONI name honors our history and signals the start of a new era of smart home security that will continue our pledge to make our customers feel safer and more secure.”

The rebrand included the development of three brand pillars that are the basis of everything MONI does: Customer Intimacy, Comprehensive Security and Faster Response Times. MONI has launched several initiatives to drive improvement and increase efficiency is all of these areas and those efforts have proven successful. MONI was recently ranked “Highest in Customer Satisfaction with Home Security Systems” by J.D. Power.

MONI has been the “secret sauce” behind more than 600 independent alarm companies’ successes for the past two decades, with a cutting-edge monitoring solution that secures more than one million residential customers and commercial client accounts in the U.S. MONI is now reaching consumers directly, as well as through its network of independent dealers across the U.S., Canada and Puerto Rico.

MarCom is one of the oldest, largest and most prestigious creative competitions in the world, with 6,000 entries each year in recent years. MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. Entries are graded individually based on a set of standards and not compared directly to other submissions. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 22-year-old international organization consisting of several thousand creative professionals. A full list of winners can be found on the MarCom Awards website at www.marcomawards.com.  

To learn more about MONI and the full suite of personalized security solutions available, visit mymoni.com.

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